PostBox helps Accor celebrate 20 Years in Australia
This year Accor celebrated their 20th anniversary and they required a corporate video to commemorate their milestones and achievements in Australia and New Zealand. This Anniversary video was to kick off their massive conference happening in February.
Alongside the Anniversary video, C4 Live required an additional three videos to feature at the conference focusing on aspects of the Accor Group. The graphically demanding job required a very quick turnaround, a mere 3 weeks, so PostBox jumped straight into the creative that was headed by PostBox regular, Director Tony Pepe.
When presented with the idea of an animated timeline that kept with the linear approach of travelling through time from 1990 to 2010, we developed the idea of a line travelling through an open 3D blue space with milestones as stops on the journey in a ‘flick book’ style of animation. The project was driven by a combination of imagery and video together with the sharp and striking graphical elements that brought the whole timeline to life.
We were overloaded with material, and had less than 4 minutes to present all of the milestones whilst ensuring that the viewer had enough time for the imagery to sink in. All imagery and elements were treated as cut-outs and gave the video an overall look and feel of a 3D pop up book. The camera was in constant motion presenting viewers with a dynamic and expansive sphere that is representative of Accor’s many rewards and achievements over the last 20 years. The uplifting, upbeat music track and emotive content all contributed to the intention of creating a poignant journey for the audience to lose themselves in momentarily.
