PostBox flutters for Novotel
Armed with several long days of DVCProHD footage and a simple prerogative – “to create a Novotel promotional video with the flair of the Novotel Campaign” - the client walked into PostBox with the confidence that they would deliver; And deliver they did.
Tony Pepe’s (C4 communications director) direction of elegantly fluid footage allowed Aaron to do-away with making magic out of the standard corporate vox pop and, instead, edit a fluently stunning Montage. The Novotel staff are taken on an aesthetic journey into the heart of Novotel where their campaign of 'Natural Living' is effectively illustrated through pace and graphics.
Brendan Cook worked patiently and tirelessly to deliver the incredibly detailed and realistic butterfly animations which feature as a motif, punctuating natural living and complementing the piece effortlessly.
“The butterflies and their motion looked effortless, smooth
and realistic, but this required the challenging process of matching off-speed
footage; we persevered and the effect was just brilliant, the client was
extremely impressed as it completed the campaign of ‘Natural Living’ to a
T.”
Aaron Petersen, Editor
In the end, The Accor Hotel group were presented with a video bearing no resemblance to the spiritless corporate variety, instead, were provided with an invigorating induction piece for Novotel staff.
