PostBox sets its sights haier
After having been so impressed with PostBox’s reliability and production value in the past, the Fisher & Paykel brand Haier once again approached PostBox to create an animated presentation to feature at the 2011 Good Food & Wine Show.
Provided with only a few images, it was up to the PostBox design crew to develop a 1.5 minute presentation to suit the fast-paced, energetic feel that Haier are all about. We also had to ensure that all the images and text sizes were maximised as its purpose was to grab the attention of the food show’s revellers walking by.
The design crew took the brief aboard by using organic transitions, kinetic typography, and springy animations to fully engage the viewer, all whilst staying on brand and within a limited budget. The end result was a vibrant, energetic animation that really pushed the viewer to engage in the messages throughout the presentation.
Not only were we pleased with the final result, the client was ecstatic that we were able to exceed their expectations and produce such a high standard of quality within the tight turnaround and budget limitations:
“We are very happy with the video that Postbox produced for our Good Food & Wine Show sponsorship. With little direction, they are capable of delivering a professional video that engages with our audience and meets our brand’s personality” Yvonne Hong, Brand Manager, Haier.
