PostBox puts the 303 on Harley

Creative agency 303 approached PostBox to turn around a viral campaign based on an existing US TVC with rushes featuring the new and impressive Harley Davidson Iron 883. The Viral campaign was set for distribution on the Harley YouTube channel.

303 established Harley’s status and their diehard fan following with its quintessential opening title that tied in with the pact following, “What would you sacrifice for a 2010 Harley Davidson?” Following this was an outlay of suggestions the viewer could nominate.

Alongside its comical titles and high speed shots the viral campaign embodied the rough and rugged rebellion aspect associated with the iconic motorbike. PostBox added in fresh graphics and effects including grungy scratches and grade giving the finished product its emblematic dark undertones. PostBox implemented a new soundtrack, photographic clean shots of the latest model and developed its graphics to reflect the release of the 2010 model.

The client and agency were nothing short of impressed and the whole campaign sparked an interest into every rider’s eye.