The aussie approach with postbox
One3six appointed PostBox to post the inaugural TVC campaign for Aussie Insurance, a new subdivision of the Aussie brand.
The Aussie brand is synonymous for communicating to audiences on a level that is personable, succinct and direct. These qualities prove to be the key contributing factors toward its success. In response to customer feedback, One3six was able to identify the different individuals and families with varying needs and socioeconomic backgrounds and then tailor the Funeral and Life Insurance Plan covers to suit. One3six and PostBox’s directorial angle was curved directly to the target audience.
PostBox applied brand driven graphics and titles with the identifiable purple branding to ensure the result was true to Aussie. The team kept to Aussie Insurance’s honest and conversational approach by reaching out to their audiences through their utilisation of real identifiable individuals, situations and families which appealed to audiences on a genuine and effective level. As a result audiences easily identified with the ‘Real Aussies’ making it a hugely successful television campaign.
“There were a lot of successful outcomes from this campaign. Colour graded RED footage was outstanding and made it even more special” Aaron Schereck, Director – one3six creative
