Optus "Skywalker"

Response Unlimited and PostBox teamed up to deliver another direct response style commercial for telecommunications giant Optus. Presenter Kate Albert fronted the commercial with a friendly and relatable approach and the whole piece was set alongside a familiar kitchen backdrop.

By using the fridge as a setting we created fridge magnet-style supers from elements and samples provided by the client. The Director wanted these supers to appear as if they were shot live so the panning shots were fairly complex in post. In order for this to work we had to 3D track them and use the tracking data to position the super plates. The great end shot was created entirely from separate still element that were brought together to form the phone number!

When Optus have needed their current TVC’s amended, such as improving their deals or reminding customers that time is running out, PostBox have proven themselves to be more than capable in meeting  the brief and deadline and even creating a few clever tricks along the way.