Bite sized Teddys
Director Brendan Cook and pictureDRIFT approached PostBox to help out with their latest TVC campaign for Arnott’s Tiny Teddys.
GPYR commissioned pictureDRIFT for the campaign after an extensive pitching process and Brendan was ready to impress. Prepared with the creative pitch, script and rushes shot with the ever impressive HDCAM/SR format, PostBox editor Aaron Petersen worked closely with the director ensuring every shot was the best possible option and that it would work with the design and animation in mind.
“Aaron’s input and editing prowess was exactly what I needed at that stage of production.” Brendan Cook, Director.
Following the edit, the pictureDRIFT design team had their work cut-out for them with a super tight turnaround and no room for error. Following an intensive 2 weeks of animating, PostBox added the final touches and mastered out the 30sec commercial and 3x 15sec commercials for distribution.
