PostBox visits Mount Pan
When approached to create a campaign that would entice city dwellers to visit and stay in Bathurst, PostBox was requested to create a television commercial based on the highly effective Hunter Valley campaigns but on a minimal budget. PostBox came up with a concept utilising burst photography and graphics based on their existing print creative. This technique would give a funky, stepped approach to present Bathurst to the greater community and yet still be affordable to the client.
Scripting, producing, directing, production and post production kept the team busy to meet the tight deadline of a 2 week turn around. After sorting through hundreds of photos, through clever editing and animated elements, PostBox brought the images to life giving them all a sense of meaning and fun.
"Using the burst photography was a bit of challenge but we, and more importantly the client, were really pleased with the outcome. For a regional TVC this one should work in the metro markets." Aaron Petersen, Producer.
